click here to request a custom apparel
catalog
click here to view cost structure and refund policy
Product
Concepting
Each design project begins with establishing many factors that will impact
the overall design of the final apparel product. The more information
the client provides our design team, the more on-target the designs will
be. Parallel to a creative brief assigned to a creative team in a traditional
ad agency process, the initiation of a project begins once the client
provides a key document outlining the parameters and scope of the project.
This includes the following:
1) Company Logo and Branding needs to be sent to us so our designers can incorporate your graphics standards into garment design labeling, as well as the presentation booklet. In addition, we need to recieve all of your logo and designs that leverage your Brand. From this information, our designers will then concept fashion-forward and cutting-edge apparel designs that take your Brand to the next level.
2) Company Information can be given to our designers by providing your website, as well as microsite addresses (ie: www.harley-davidson.com along with the website addresses of some of your foreign H-D sites). Our designers use this information to better acquaint themselves with your company and are more easily able to locate photo images of your product.
3) Target Market of your customer base. Who will be wearing your apparel? Are these apparel items intended to be used as promotional items or sold on a retail basis? What is the primary age group? What is the percentage ratio of men to women in this group? If you would like to see 50% womens apparel designs and 50% mens, just let us know. The more we know about your target audience, the closer we can effectively tailor the design of your apparel items to reach your goals.
4) Image you wish to project with your apparel. This may be ‘upscale’, ‘casual’, or industry-specific (ie: uniforms, dancewear, hunting/ fishing, etc).
5) Look and Feel of your desired product. This can be contemporary, traditional – or even vintage in styling (ie: 50’s retro or 70’s hip).
6) Colors you want included in your apparel. You may need to include only colors that fit within your corporate color schemes – or you may simply state that you want to include “bright” or “vibrant” color combinations.
7) Design Quantity – Give us the number of design executions you would like our designers to design for you.
8) Climate Objectives – Let us know if you would like your custom designed collection to be targeted towards Winter, Spring, Summer, or Fall. click here to see our patented fabric technologies
9) Apparel Reference – Is there a line of clothing from another company or retail outlet that parallels your style preference and desires? Let us know by providing samples, catalogs or simply a website address. Our designers can key in on what you like about another line and design custom apparel for you that is uniquely your own.
10) Garment Fit – Give specifics on the desired fit of specific apparel items (ie: loose, fitted, relaxed, etc,). This may include details pertaining to the bottom of a sweatshirt (ie: open bottom vs. waist band). Size and fit can be easy or complex. We have a large library of industry standard fits which we can incorporate into your custom apparel – or we can design something more unique which meets your needs. We can start with basic specifications and modify with fit sessions (ie: special interest uniforms, etc).
11)
Apparel Selection – What type of apparel items do
you want our designers to design for you? Here’s an example of a
list of desired apparel items we need from you:
A) Two sweatshirt items – one men crewneck and
one womens hooded, washed out look.
B) Two outerwear items – mens waist length, golf
look, zip-front, super soft fabric.
C) Two knit polo items – mens golf look, upscale,
black ground with tan tipping, and reverse as second option.
D) One women's knit top pullover, v-neck 3/4 sleeve,
lycra element.
12) Fabric Selection – Let us know if you would like a specific fabric or material you want incorporated into your apparel designs (ie: cotton, fleece, nylon, denim, leather, suede, etc.). Custom apparel can incorporate a combination of fabrics or material to create unique designs or purpose. Fabric selection is based upon a variety of factors – special fabrication want or need, pricing objectives, leadtime requirements, fabric for the product design, etc.
13) Trim Selection – The last, but one of the most significant aspects of having custom apparel items created for you is that you can incorporate custom zipper pulls, buttons and embroidered logos that brand your company or product. You can also have custom garment labels and hangtags created to further enhance your Brand.
Presentation of Custom
Apparel Designs
We absorb all of the information you have provided us and begin the design
process of your custom apparel. Our designers create photo-realistic images
to show how the apparel will actually look. And once your custom designs
have been created, they are integrated into a custom presentation catalog.
Each apparel item is placed on a custom background template which highlights
your company/Brand – and your apparel catalog is delivered to you
with laminated covers and wire-bound.
click
here to request a custom apparel catalog
click here to view cost structure and refund policy
